Pactumize participated as one of a total of 160 partners and one of 30 tech startups in Sweden Co-Lab, with great exposure in the Swedish pavilion at Hannover Messe 2019 - the world's largest technology fair. In addition to the great media attention, there was an opportunity to connect with potential customers and partners. We succeeded in this. Furthermore, we got to contribute with our part in showing off the Swedish tech industry, which can have positive effects for the entire Swedish business community. In German media, Sweden is described as the country that in principle invented digitization. https://www.zdf.de/nachrichten/heute/hannover-messe-was-deutschland-vom-partnerland-schweden-bei-der-digitalisierung-lernen-kann-100.html#xtor=CS5-95
Expected effect of participation was to bring in more pilots that can lead to more paying customers. We got great benefit from showing off Axel Springer as an extremely successful German customer case. Many Swedish tech startups dream of the German market. We are already there and can thus inspire and advise other Swedish companies about a successful path to German customers.
The preparations consisted of designing presentation material and demos of our platform. In addition, meetings were booked in advance. In place, we also managed to book spontaneous meetings for demos and discussions. Now, follow-up takes place in the form of processing of these new contacts with mainly Swedish and German companies.